Ask for customer testimonials

Good testimonials are amongst your most powerful marketing tools you’ll have, yet many businesses don’t get close to achieving the maximum impact with them… if they even bother to collect them at all.

It’s reported that 78% of us would react favorably to a third party testimonial or recommendation over being influenced by a paid advertisement. With those odds you can see why it makes absolute sense to collect as many as possible.

First of all, be sure you have permission to use any testimonials that you do get. Wherever you use them, include a full name, city and possibly company name and position – if that’s relevant for business use.

Ask for a head and shoulders photograph too, 90% will oblige if you just ask.

Seek out testimonials that relate specifically to an element of your service and the benefit they have derived from using whatever it is you offer. Avoid bland quotes of, “we like john he’s good”.

Incorporate video testimonials on your website, these are incredibly powerful and don’t need to be costly high production episodes. Just quick easy sound bite.

My website features lots of testimonials, feel free to go and take a look. I think you’ll agree, it’s good to hear what other people have to say and it definitely reassures a buyer that they’re about to do the right thing in buying from you.