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Charity begins at home...?Charity begins at home...?
  Fresh (well ok knackered) from finishing the Trent Park Race...
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Alcohol, a longterm issueAlcohol, a longterm issue
Why does any government think that raising the price of...
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The GRIDThe GRID
With the news fresh out of CERN in Geneva that...
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Welcome to Business News - Issue 1

Welcome to the Business Section for EBF. We will be filling these pages over the next few weeks with a range of articles and news items about small businesses and other interesting features. If you want to participate please get in touch via our twitter ID @exeter4business or directly via my Author link - Thanks, Les Kinch

 

SPECIAL FEATURE
15,000ft SkyJump15,000ft SkyJumpGemma Boyland JUMP AN EXHILIRATING 15,000ft! The West of England School and College for young people with little or no sight in Exeter is looking for daredevils to jump 15,000ft out of a plane to raise much-needed cash for children and young adults with visual impairment and additional complex needs.  All participants need is the determination to raise £395 in sponsorship and have a taste for heights. After the exhilarating 10,000ft freefall you’ll be enjoying a breathtaking parachute ride over the beautiful landscape of South West England. Participants...Read More >>
Featured Articles
Social Media? whats that?Social Media? what's that?Amanda HillIf social media is a foreign language, your company could be missing out on free advertising, networking and marketing opportunities... as well as gaining valuable contacts. Everyone who is anyone is tweeting and messaging like it’s going out of fashion, celebrities tell the world everything they do including what they have for breakfast with legions of followers digesting every word.  But is it just a fad or is there a serious side of building your...Read More >>
Are you a Shopkeeper or Businessman?Are you a Shopkeeper or Businessman?Les KinchWhy you should never be quiet It reminded me of some research I was doing into running my first computer store... was it for me? how would it work? and what was going to make me successful. I was working as a sales consultant and was meeting 20-30 shopowners a day so quickly got to tell a good shop from a bad one but, I didn't know enough to understand why. So, I got into...Read More >>
Pro-Active HR - put out a firePro-Active HR - put out a firePaul NormanNo-one ever likes to think of themselves as not pro-active!  It’s the management buzzword of the moment! Of course we are all pro-active!But, away from the emotion of the accusation, it is necessary at times to engage in a really honest evaluation of the activities that fill our day. And the HR function does not escape this need.  On occasions omitted from the big discussions about company strategic goals our day slowly fills itself...Read More >>
Difference between sexy underwear and a good headline Difference between sexy underwear and a good headlineSteve ClarkeThey both grab your attention, that’s what… I’ll come back to this point. In this post, I’d like to talk about how effective the use of PR in your business can be. PR is a particularly hot topic this week. This is due to the fact that we find our political world in a state of flux with a hung parliament as a result of the recent general election. Rather unusually the topic of PR...Read More >>
A Skill Based businessA Skill Based businessLes Kinch When thinking about starting a business, should you consider whether your specific skills are sufficient to see you through or, should you concentrate on being a businessman first? Many people are put off running a business because they believe doing so is more difficult than working the skill they have acquired over years of diligent training and hard won experience in their chosen field. This gives them the feeling that...Read More >>
BUSINESS SECTION
Google is not a Trade DirectoryGoogle is not a Trade DirectoryLes KinchLets get something straight okay? - Search Engines are not your friend.- Search Engines are not there to promote your business.- Search Engines are not there to advertise your company- Search Engines are not there to help people find your website  Okay, now we have these facts...
 
What kind of business person are you?What kind of business person are you?Les KinchGetting into and running a business is sometimes a route to something else, or a means to an end as opposed to a decision to have or make a certain lifestyle. So what types of people go into business for themselves?   We have the Speculator who is taking a punt ,...
World Cup - Refs rulesWorld Cup - Ref's rulesAmanda HillWorld cup fever is about to erupt in a fervent frenzy... signs of spontaneous outbreaks are cropping up all over the UK... cars, pubs, clothes shops and even supermarkets are sporting the tell-tale red and white rashes and sales of super-sized television sets are soaring skyward...Which is all fabulous...
 
Business B-B-Q'sSue PainAt last summer seems to have arrived. Doesn’t it make everyone feel so much better? Why? Some people say it's the longer sunnier days.  Others say it’s the feeling of warmth on their skin, and feeling free. People seem to have more time stop and share with others, and they...
Business growth by eMailBusiness growth by eMailGeorge Montgomery Growing your Business using Email Marketing The email marketing systems available today offer much greater power than just sending basic emails to your friends and wo rk colleagues.Whilst basic email will continue to provide the backbone of people to people contact services - in addition alongside these...
 
Blogging for SuccessBlogging for SuccessSteve Clarke Ok, so to the uninitiated, blogging may sound like yet another piece of geeky technical mumbo jumbo, but let me explain briefly why every business should have a blog. It’s important that your website is regularly upda ted with relevant content in order to help with search engine...
Is Twitter for Twits and Facebook just a fad?Is Twitter for Twits and Facebook just a fad?Steve ClarkeWhat’s all the fuss about social networking in business? Is Twitter for Twits and Facebook just a fad? Or is it the biggest shift in the commercial world since the industrial revolution and the advent of the PC? If you’d asked me nine months ago I’d have said; it’s a...
 
Word of mouth great – World of mouse greaterSteve ClarkeWe live in the information age – don’t fight it – embrace it. Email marketing can be fast, efficient and effective, here are my top tips for getting it right… Businesses using permission based e-mail marketing report that it’s very easy to see a direct correlation between an e-mail shot...
(1) Send your sales soaring…Steve ClarkeRemove the risk for your customer. Every transaction involves risk. And since you’re the one asking people to trust you and part with their money, you should be bold and confident enough to take this risk on board. How do you remove the risk? You do this by offering a...
 
(2) Send your sales soaring......(2) Send your sales soaring......Steve ClarkeAsk for customer testimonials Good testimonials are amongst your most powerful marketing tools you’ll have, yet many businesses don’t get close to achieving the maximum impact with them… if they even bother to collect them at all. It’s reported that 78% of us would react favorably to a third party...
Selling the Benefits..Selling the Benefits..Jamie GrahamAre You Selling the Benefits of Your Product or Service? The words on your website have the potential to make or break your business. There are millions of sites that have the sole aim of selling a particular product or service, but so many of these go about it the...
 
Does your Business Track Sales Prospects ?Does your Business Track Sales Prospects ?George MontgomeryDoes your Business Track Sales Prospects ? The most valuable resource that any business has is its list of contacts, prospect list, customer database, or whichever is your preferred descriptive term.Without that information, a business is just like a new business with no historical customer data from which to...
Feature Article
Are you a Shopkeeper or Businessman?Are you a Shopkeeper or Businessman?Why you should never be quiet It reminded me of some research...
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EBF Authors
As an independent travel agent with over 20 years of experience, we work...
Steve is one of the country’s leading experts on grassroots sales and marketing...
Paul has a strong track record of success in business, which he puts down...
Passion, ambition and drive are three words you would associate with Liz...
Ex national journalist with a experience of writing for online, radio,...
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